Focus Marketing Communications
Targeted strategic and tactical public relations 
to support sales and business development 
   Home      What we do
 
                 Our services
                    
                     We support your business development priorities by offering a comprehensive menu of 
                     tailor-made PR services, targeted creative solutions, and strategic advice - all designed 
                     to help you increase sales.
 
                     We help you engage with your target audience by translating, strategising and then 
                     communicating your messages ... whether they're about a product, a service, your 
                     company, or your role in the community.
 
Planning and Strategy
We begin our relationship with you by planning and producing a creative communications strategy designed to meet defined business objectives. And we ensure that ongoing PR activities continue to meet your sales and marketing priorities.
 
PR is sometimes about more than just great media coverage, though. That’s why we use our extensive experience across many different industry sectors to provide additional consultancy and marketing advice.
Media relations
We put a lot of effort into creating positive relationships between you and your target media. We make sure the right messages reach the right journalists through one-to-one media briefings.
Business to Business PR
As a strategic B2B communications consultancy, we specialise in tailoring PR activities and sales messages to meet the needs of each customer group you’re targeting.
 
We provide one-to-one briefings for the media serving each customer sector. We also produce carefully targeted versions of strategic and tactical news releases, articles and other communication tools. Because they're designed to be relevant to each sector, our stories get used.
Consumer PR
As well as promoting direct-to-customer ecommerce sales, we help you support your retail base by increasing consumer awareness of your products through tailor-made PR activity.
 
We create compelling feature ideas, news stories, publicity hooks, photo opportunities and competition ideas for the national and regional press, broadcast media, specialist consumer magazines, online media and social media.

Trade PR

We help you talk to prospective customers through their own trade press by  
exploiting the media serving the industry sectors you’re targeting for new business. And we support the retail distribution of your products by targeting the media devoted to specific retail sectors.


Other services include:
 
Editorial promotions
We write and produce promotional features and advertorials (often referred to as 'native advertising' these days).
 
Content marketing
Our content marketing solutions include tailor-made, customer-focused, original content written by experienced journalists. Compelling, informative and entertaining content is a search engine-friendly way of engaging with prospects and driving them to your website. See our Focus Content Marketing page.
 
E-zines
To help drive customers to your website, we can write and produce interactive digital magazines and eNewsletters with links to full-length stories hosted on your main site.
 
Online Press Office
We can manage your online Media Centre and supply regular content.
 
Copywriting
We provide copywriting services for:
   > websites
   > brochures
   > videos
   > sales and marketing collateral
   > newsletters
   > sales letters
   > email marketing
   > e-booklets
   > white papers
   > case studies
   > scripts for corporate AV presentations
   > scripts for live conference presentations
   > 'ghosted' strategic articles. 
 
 

 




 Focus Marketing Communications
           Tel: 01747 871085