Targeted PR and content marketing to support sales and business development …
Focus Marketing Communications is an independent public relations and content marketing consultancy. We’ve been providing tightly-targeted PR services, creative solutions and strategic advice for more than 25 years.
We have a broad range of experience across many different client sectors, but we have particular expertise in leisure, consumer electronics, music, toys & games, housewares, mobile telecoms, technology, publishing, printing, building & property, and business services.
Whatever we’re promoting, we maximize your sales opportunities by segmenting your potential customers into as many sub-groups as possible.
We then tailor creative solutions for each discrete customer group and communicate targeted information to them via the multi-channel media serving each sector.
OUR EMPHASIS ON TIGHT TARGETING IS HOW FOCUS GOT ITS NAME …
By conveying the right message to the right people at the right time, we help you achieve greater penetration and brand awareness … driving more traffic to your website, and paving the way for your sales team.
It’s a targeted approach that has delivered a return on investment for clients ranging from small start-ups to major international companies like Warner Bros., Universal, Trimble, Bertelsmann, Hornby Hobbies/Corgi, Eposs-Western Union, Random House, Scotts & Co. and Manhattan Software.
IT’S ALL ABOUT INCREASING SALES … AND MANAGING REPUTATION
We help you increase sales of your products and services by helping to change the way your business and your brand are perceived. And we build and protect your reputation in the marketplace.
We achieve this through our creative flair for consistently developing great ideas and then having the tenacity to make them happen.
It’s a no-nonsense, targeted approach that has proved itself again and again … resulting in high levels of client retention.
WHO ARE WE?
Founded by former journalists and specialists in marketing communications, we’re an independent consultancy that has specialised in consumer PR, business to business PR, and corporate media relations for over 25 years.
WITH US, IT’S ALWAYS PERSONAL
Our personal approach means we’re particularly good at providing PR support and strategic advice for young start-ups and small businesses. But we’re also experienced enough to have provided a mix of PR and content marketing services for major international organisations like Warner Bros., Universal Music, CBS, Bertelsmann, Random House and Trimble.
WE APPLY CONSUMER PR THINKING TO B2B
You won’t hear a lot of PR jargon from us. But you will hear lots of imaginative and strategic PR ideas to help you develop your business and your brand … and increase sales. Our approach is to take the creative thinking usually found in consumer PR and apply it to business to business communications.
With our strong writing skills, we make what you have to say as irresistible as possible to your target audience. And our background in journalism means we can produce quality content for targeted content marketing campaigns.
RIGHT MESSAGE, RIGHT AUDIENCE, RIGHT TIME
Our success is built on our ability to deliver the right message to the right audience at the right time. That’s why we take time to understand your business, your brand, your target audience and your sales and marketing objectives.
We work with you to devise and mould your key messages and build them into an effective communications strategy. We then segment your target audience into as many sub-groups as possible.
Because clear and accurate communication is vital to the success of every business, we tailor our creative solutions to match each of your discrete customer groups. We then convey relevant information to them via the print, broadcast and online media serving each sector.
WHAT WE DO
We support your business development priorities by offering a comprehensive menu of tailor-made PR services, targeted creative solutions and strategic advice … all designed to help you increase sales.
We help you engage with your target audience by translating, strategising and then communicating your messages … whether they’re about a product, a service, your company, or your role in the community.
PLANNING AND STRATEGY
We begin our relationship with you by planning and producing a Creative Communications Strategy designed to meet defined business objectives. And we ensure that ongoing PR activities continue to meet your sales and marketing priorities.
But PR is sometimes about more than just great media coverage. That’s why we use our extensive experience across many different industry sectors to provide additional consultancy and marketing advice.
We put a lot of effort into creating positive relationships between you and your target media. We make sure the right messages reach the right journalists through one-to-one media briefings.
BUSINESS TO BUSINESS PR
With strategic B2B communications, we specialise in tailoring PR activities, sales messages and other promotional content to meet the needs of each customer group you’re targeting. We provide one-to-one briefings for the media serving each customer sector. We also produce carefully targeted versions of strategic and tactical news releases, articles and other communication tools. Because they’re designed to be relevant to each sector, our PR stories get used.
As well as promoting direct-to-customer ecommerce sales, we help you support your retail base by increasing consumer awareness of your products through tailor-made PR activity. We create compelling feature ideas, news stories, publicity hooks, photo opportunities and competition ideas for the national and regional press, broadcast media, specialist consumer magazines, online media, and social media.
We help you talk to prospective trade customers through their own trade press by exploiting the print and online media serving the industry sectors you’re targeting for new business. And we support the retail distribution of your products by targeting the media devoted to specific retail sectors.
WHAT ELSE DO WE DO?
EDITORIAL PROMOTIONS: We write and produce promotional features, advertorials and ‘native advertising’ content.
CONTENT MARKETING: Our content marketing solutions include tailor-made, customer-focused, original content written by experienced journalists. Our compelling, informative and entertaining content is a search engine-friendly way of engaging with prospects and driving them to your website (see our Focus Content Marketing page for more info).
E-ZINES: To help attract customers to your corporate or transactional website, we can write and produce interactive digital magazines or eNewsletters which contain links to full-length stories hosted on your site.
ONLINE PRESS OFFICE: We can manage your online Media Centre and supply regular content.
COPYWRITING: We provide journalist-quality copywriting services for:
> sales and marketing collateral
> sales letters
> email marketing
> white papers
> case studies
> scripts for corporate AV presentations
> scripts for live conference presentations
> ‘ghosted’ strategic articles.