Focus Content Marketing is an online news and content agency. We provide integrated content marketing services to enhance customer engagement and generate sales leads.
Our solutions include the strategic planning, creation and distribution of:
> Customer-focused blogs
> Social media content
> Website content
> Brand journalism
> Targeted eNewsletters
> Interactive digital magazines
> White papers
… and more
Our tailor-made original content is written by experienced journalists. It provides an efficient, low-cost method of ‘educating’ customers and building awareness of your products or services.
We cost effectively connect companies to customers at all stages of the buying process by telling engaging, relevant, informative and entertaining stories that audiences want to hear.
As a sister company to Focus Marketing Communications, we combine many years of experience in journalism with a communications consultancy that has been providing creative solutions and strategic advice for more than 25 years.
COMMUNICATING WITH CUSTOMERS IS CHANGING
In today’s ‘opt-in’ culture, telling interesting, helpful and well-written stories is a more cost-effective way of attracting attention than traditional ‘interruption marketing’, such as advertising or direct mail.
That’s why more companies are now putting journalist-quality branded content at the heart of their SEO and social media marketing strategies. Customers who opt in to your content are, in effect, giving you permission to market to them.
CUSTOMERS NEED OBJECTIVE ADVICE …
According to management consulting firm McKinsey & Co., today’s customers have a growing “thirst for objective advice”. As a result, a premium is now being placed on problem-solving and strategic-thinking skills.
That’s why we create trustworthy content designed to show your customers or clients how you can help solve their problems. We enable you to give customers more informed choices in order to personalise their experience with your brand – and, as a result, drive lead generation.
By giving your customers the information they’re seeking, you can interact with them on a much more personal level … building trust and keeping you front-of-mind.
GOOGLE UPDATES HAVE PUSHED QUALITY CONTENT TO THE FORE …
Google’s ongoing updates to its ranking system have pushed quality content to the forefront of online marketing, while shrinking the importance of technical SEO tactics. Google’s new concept of E.A.T. ( which stands for Expertise, Authoritativeness and Trustworthiness) is all about evaluating whether users can trust your website. If your content meets all three criteria, you’ll be ranked much higher in Google’s search results.
That’s why, now more than ever, the consistent use of high-quality, informative content can elevate your website to the top of search results.
Our solutions are designed to help you get to the top of search results. And keep you there.